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On October 20, 2008, Cowboys owner Jones and New York Yankees owner George Steinbrenner announced a joint business venture called Legends Hospitality Management LLC which would operate the concessions and merchandising sales at the AT&T Stadium in Arlington, Texas, and at the new Yankee Stadium in the Bronx, New York, along with the stadiums of ...
Shervin Mirhashemi (born 1969) is an American sports executive who has been the president and chief executive officer (CEO) of Legends Hospitality since 2016. Legends Hospitality, founded by Dallas Cowboys owner Jerry Jones, also owns the New York Yankees. [1] [2]
In April 2008, Legends Hospitality Management won the Yankee Stadium concessions away from Centerplate. With no known history, Legends was revealed on October 20, 2008, to be a new stadium hospitality company evenly owned by the Yankees and Dallas Cowboys and a third owned by some combination of Goldman Sachs and CIC Partners. [11]
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David W. Checketts (born 1955) is an American businessman and sports executive. Checketts has served in c-suite roles or been an owner of the Utah Jazz, New York Knicks, New York Rangers, New York Liberty, Madison Square Garden (MSG), Legends Hospitality, and the St. Louis Blues. [2]
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The company was founded in 2019 by Alan Greenberg who serves as CEO, with partners media production company RadicalMedia and architecture and design firm Rockwell Group, alongside operational partner Legends Hospitality.