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Valence is an inferred criterion from instinctively generated emotions; it is the property specifying whether feelings/affects are positive, negative or neutral. [2] The existence of at least temporarily unspecified valence is an issue for psychological researchers who reject the existence of neutral emotions (e.g. surprise , sublimation). [ 2 ]
The dimension of valence ranges from highly positive to highly negative, whereas the dimension of arousal ranges from calming or soothing to exciting or agitating. [7] [8] The majority of studies to date have focused on the arousal dimension of emotion as the critical factor contributing to the emotional enhancement effect on memory. [9]
Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship.Peter A. Andersen, [who?] PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. [1]
Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, such as displays of non-verbal communication. There are many examples, including observing body language and its associated emotions, e.g. monitoring signs when someone is upset, angry, or stressed where they use excessive hand/arm movements ...
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
For example, people display a “smile” when exposed to positive stimuli and a “frown” when exposed to negative stimuli. The feeling associated with emotion is called an affect, which can be categorized by valence and arousal. Valence describes the degree to which the feeling is a pleasure or displeasure.
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .