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Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]
Streetwear is an industry term that was used to describe clothes that were non-designer and worn everyday on the, you guessed it, streets. It largely centered around skateboarding culture ...
The "street" approach to style and fashion is often based on individualism, rather than focusing solely on current fashion trends. Using street style methods, individuals demonstrate their multiple, negotiated identities, in addition to utilizing subcultural and intersecting styles or trends.
The Hundreds is a streetwear brand founded in Los Angeles in 2003 by law school classmates Bobby Kim and Ben Shenassafar. [1] The Hundreds also sells a print magazine, footwear and eyewear. [2] In 2011, Complex magazine named The Hundreds as the fifth-greatest streetwear brand. [3]
It’s now been a year since the luxury streetwear brand 424 opened its cave-like home and store on Melrose Place, and what the store offers on the block is decidedly different. In the words of ...
The company was established in 2019 by a group of like-minded Gen Z talents who channeled their passions for the digital and streetwear worlds into the project, all the while hoping to advance ...