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This is a list of characters from Sanrio, a Japanese company specialized in creating kawaii (cute) characters. Sanrio sells and licenses products branded with these characters and has created over 450 characters. [1] Their most successful and best known character, Hello Kitty, was created in 1974. [2] Most Sanrio characters are ...
Sanrio has created over 450 characters as of 2022, the best known of which is the white cat character Hello Kitty from 1974. [35] Other well-known characters include the rabbit My Melody from 1975, the frog Keroppi from 1988, the penguin Bad Badtz-Maru from 1993, the white dog Cinnamoroll from 2001, the rabbit Kuromi from 2005, the animal series Jewelpet from 2008, the egg character Gudetama ...
Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. [16] The brand went into decline in Japan after the 1990s, but continued to grow in the international market. [17] By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon". [17] She did about $8 billion at ...
Created by Sanrio employee Yuko Shimizu in 1974, Hello Kitty first appeared on a children’s coin purse in 1975, and in the subsequent decades, the character has become a beloved character ...
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The existing 150-odd Sanrio stores in Japan and dozens more overseas have shifted from being where characters are bought to where they are experienced, cognizant that a large chunk of sales now ...
She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, two amusement parks and even a maternity hospital.
The character was created by Hello Kitty designer Yuko Yamaguchi. The brand specializes in rock-themed and high fashion goods, and was voted more popular than Hello Kitty in the 2018 Sanrio Character Ranking. Yoshikitty is the first Sanrio character modeled after a real-life person. [1]