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  2. Product analysis - Wikipedia

    en.wikipedia.org/wiki/Product_analysis

    Product analysis involves examining product features, costs, availability, quality, appearance and other aspects. Product analysis is conducted by potential buyers ...

  3. Feature model - Wikipedia

    en.wikipedia.org/wiki/Feature_model

    Feature models are visually represented by means of feature diagrams. Feature models are widely used during the whole product line development process and are commonly used as input to produce other assets such as documents, architecture definition, or pieces of code. [citation needed] A SPL is a family of related programs.

  4. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    For example, some customers prefer high-tech products, while others prefer the basic model of a product and will be dissatisfied if a product has too many extra features. [1] Examples: In a callcenter, using a lot of jargon, using excessive pleasantries, or using excessive scripts while talking to customers might be off-putting for them.

  5. Conjoint analysis - Wikipedia

    en.wikipedia.org/wiki/Conjoint_analysis

    Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine the influence of a set of attributes on respondent choice or decision making.

  6. Minimum viable product - Wikipedia

    en.wikipedia.org/wiki/Minimum_viable_product

    A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. [ 1 ] [ 2 ] A focus on releasing an MVP means that developers potentially avoid lengthy and (possibly) unnecessary work.

  7. Product planning - Wikipedia

    en.wikipedia.org/wiki/Product_planning

    It provides significant insight into customers wants, needs, buying habits and behaviours and is a key tool used in the product planning process. [6] For example, customer satisfaction information can be obtained through surveys and market research. The process consists of 4 components: definition, collection, analysis and interpretation. [7]

  8. Product design - Wikipedia

    en.wikipedia.org/wiki/Product_design

    Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...

  9. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Definition/Explanation/Concept Typical Marketing Decisions Product: A product refers to an item that satisfies the consumer's needs or wants. Products may be tangible (goods) or intangible (services, ideas, or experiences). Product design – features, quality; Product assortment – product range, product mix, product lines; Branding ...