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MTV, originally an initialism of Music Television, is an American cable television channel that launched on August 1, 1981 by Warner Communications. It is currently owned by Paramount Global, and is one of the company's flagship brands. MTV's original focus was on music-related programming, including blocks of music videos.
MTV's first day on the air was rebroadcast on VH1 Classic in 2006 and again in 2011 (the latter celebrating the channel's 30th anniversary). [ 1 ] [ 2 ] The first hour on the air was broadcast again on August 1, 2016, and was called MTV Hour One, as part of VH1 Classic's planned re-launch as MTV Classic, MTV itself, and additionally streamed on ...
MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida, for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason.
At midnight on Aug. 1, 1981, Martha Quinn, Mark Goodman, Nina Blackwood, Alan Hunter, and J.J. Jackson stood inside the Loft restaurant in Fort Lee, N.J., to watch ...
In the late 1980s and early 1990s, MTV began cultivating a lifestyle for teen and college-aged students. As video clips started to develop certain images for artist, such as Madonna, Bruce Springsteen, and New Kids on The Block, fashion and paraphernalia for these acts were also marketed along with the distribution of music. [7]
The MTV Generation refers to the adolescents and young adults of the 1980s to the mid-1990s, a time when many were influenced by the television channel MTV, which launched in 1981. [1] The term is another way of referring to Generation X. [2] [3] The development of MTV "had an immediate impact on popular music, visual style, and culture". [4]
MTV Saturday Night Concert (1981–1987) Friday Night Video Fights (1982–1986) I.R.S. Records Presents The Cutting Edge (1983–1987) MTV Top 20 Video Countdown (1984–1998) Heavy Metal Mania (1985–1986) New Video Hour (1985–1988) 120 Minutes (1986–2000, moved to MTV2) Dial MTV (1986–1991) Friday Night Party Zone (1986–1987)
Robert Pittman [1] [2] - Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV. [3] At MTV, he oversaw the creation and growth of MTV and the transition of Nickelodeon from a failing network geared to preschoolers to the highest rated channel aimed at older kids as well as overseeing the launches of VH-1 and Nick at Nite, and led the initial ...