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Kawaii (Japanese: かわいい or 可愛い, ; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...
Burikko (ぶりっ子, sometimes rendered Burriko in English) is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way. The term was coined around 1980, likely by Japanese comedian Kuniko Yamada. [1] [2] Burikko style is often associated with Japanese idols of the 1980s such as Seiko Matsuda.
In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid cafés.
Squishies are manufactured into many different shapes and sizes, such as animals, fruits, and food items. They are often scented to match the object represented. The toy is also called kawaii squishy, kawaii meaning "cute" in Japanese. [1] Originating in Japan, squishies became available in the US in the spring of 2017.
Tomoyuki Sugiyama, author of Cool Japan, believes that "cuteness" is rooted in Japan's harmony-loving culture, and Nobuyoshi Kurita, a sociology professor at Musashi University in Tokyo, has stated that cute is a "magic term" that encompasses everything that's acceptable and desirable in Japan. [18]
The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
Chiikawa (ちいかわ), also known as Nanka Chiisakute Kawaii Yatsu (なんか小さくてかわいいやつ, "Something Small and Cute"), is a Japanese manga series by Nagano. The main contents of the work are the daily lives and interactions of a series of cute animal or animal-inspired characters.
Within Japanese culture the name refers to cuteness and elegance rather than to sexual attractiveness. [130] [131] Many Lolitas in Japan are not aware that Lolita is associated with Nabokov's book and they are disgusted by it when they discover such a relation. [132]