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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
Lingerie (UK: / ˈ l æ̃ ʒ ər i, ˈ l ɒ n-/, US: / ˌ l ɒ n ʒ ə ˈ r eɪ, ˌ l æ n ʒ ə ˈ r iː /, [1] French: ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring ...
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
The push-up bra and exaggerated cleavage became popular in the 1990s. In 1992, the bra and girdle industry in America posted sales of over US$1 billion. [118] The Wonderbra brand, which had existed elsewhere, entered the U.S. market in 1994 with a newly designed, cleavage-enhancing bra.
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948. The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van de Velde N.V. 1919 Belgium China Vanity Fair: 1919 US US, Honduras Vassarette: 1958 US Vietnam Vedette Shapewear: 1983 US Unknown Victoria's Secret: 1977 US China Wacoal: 1946 Japan China What ...
The Warnaco Group, Inc. was an American textile/clothing corporation which designed, sourced, marketed, licensed, and distributed a wide range of underwear, sportswear, and swimwear worldwide. Its products were sold under several brand names including Calvin Klein , Speedo , Chaps , Warner's, and Olga.