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Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. [16] The company initially operated in Eugene, Oregon as a distributor for Japanese shoemaker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. [16]
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs.
Established as "Blue Ribbon Sports" by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. [1] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. [1]
Demand for the shoe grew exponentially after the public noticed that the Nike Cortez was being used by the 1972 U.S. Olympic athletes. Sales reached $800,000 during the first year the shoe was released, which was a 100% sales increase over the 8,000 sales inquiries reached after the first year of selling the Tiger brand shoes. [4]
The attorney and author, who was the first Black first lady, opted for a darker, more casual look for Barack Obama’s second inauguration in 2013, wearing a blue-checkered coat by Thom Browne ...
Delight any kid with one of these cool Valentine's box ideas to store homemade cards and small treats. Plus, see our favorite V-Day boxes to shop online.
Blue Ribbon Sports was specifically created to sell Onitsuka Tiger's shoes overseas in the United States and both companies wanted to continue its success by releasing another shoe. Bowerman came up with the idea for the shoe by taking two pieces from existing shoes, the midsole from the Spring Up and the outsole of the Limber Up , and combined ...
Onitsuka Tiger Mexico 66 in white/blue/red. In 1968, Blue Ribbon Sports started importing Onitsuka to the American market, including the TG-4 "Marathons", with nylon uppers and flat rubber soles, and their training shoe, the Cortez, with an all-leather white upper and thickly padded soles. They also had an all-around exercise shoe called the ...