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  2. Cost per lead - Wikipedia

    en.wikipedia.org/wiki/Cost_per_lead

    Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

  3. Loss leader - Wikipedia

    en.wikipedia.org/wiki/Loss_leader

    A loss leader (also leader) [1] is a pricing strategy where a product is sold at a price below its market cost [2] to stimulate other sales of more profitable goods or services. With this sales promotion / marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers.

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  5. Apollo Global Management - Wikipedia

    en.wikipedia.org/wiki/Apollo_Global_Management

    Apollo Global Management, Inc. is an American asset management firm that primarily invests in alternative assets. [2] [3] [1] As of 2022, the company had $548 billion of assets under management, including $392 billion invested in credit, including mezzanine capital, hedge funds, non-performing loans, and collateralized loan obligations, $99 billion invested in private equity, and $46.2 billion ...

  6. List of Apollo lunar sample displays - Wikipedia

    en.wikipedia.org/wiki/List_of_Apollo_lunar...

    The Apollo 11 mission to the surface of the Moon returned a few dozen pounds/kilos of lunar material (mainly rock and dust), and the US put about 0.05 grams in small display cases and gave one apiece to the 50 U.S. states, to the nations of the world, and to political entities like the U.S. territories under administration. [1]

  7. Launch status check - Wikipedia

    en.wikipedia.org/wiki/Launch_status_check

    In the Apollo program, the MCC launch status check was initiated by the Flight Director, or FLIGHT. The following "preflight check" order was used before the launch of Apollo 13: [ 7 ] BOOSTER – Booster Systems Engineer (monitored the Saturn V in pre-launch and ascent)

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