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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
The Livestrong Bracelet – Stern advised that the Lance Armstrong Foundation position its brand as the 'tough fighter' against cancer – much like the personality of Lance himself. At the time, the Foundation and Nike were introducing a yellow wristband that they wanted to sell as a fundraiser.
Here's everything you need to make your own DIY Taylor Swift friendship bracelets to wear to the Eras Tour film and gift to fellow Swifties.
Here, senior fashion editor Tara Gonzalez asks: Why don’t you treat your bag like a charm bracelet? Last season I was enamored by the overstuffed jumble spilling out of big bags at Miu Miu .
[1] [6] Grade school-age children make and swap their rubber-band bracelets in the same way as friendship bracelets, and children have posted thousands of their own instructional videos online. [ 1 ] [ 2 ] [ 6 ] As of October 2013, Rainbow Loom's YouTube channel featured 66 how-to videos and had received nearly 4 million views. [ 2 ]
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