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J.C. Higgins Model 20 - 12 Gauge Shotgun - Originally sold by Sears J.C. Higgins bicycle on display at the Pioneer Auto Museum, Murdo, South Dakota.. From 1908 until 1962, Sears, Roebuck & Company sold a wide variety of sporting goods and recreational equipment, including bicycles, golf clubs, rifles, shotguns, and revolvers under the brand name "J. C. Higgins."