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Prime is a range of sports drinks, drink mixes and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by internet personalities Logan Paul and Olajide "KSI" Olatunji. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media ...
As the brand grew, catapulting past Gatorade in 2023 to become the most-sold hydration beverage at Walmart, so did its eyebrow-raising stunts: To celebrate $1 billion in sales, Prime launched a ...
Court records do not say whether Prime Hydration retained legal counsel for Vera's suit. Prime energy drinks are displayed for sale on shelves at a Walmart Supercenter on July 10, 2023 in Austin ...
Prime Hydration requested for Mark Anthony International to change the bottle design and tagline to eliminate any potential confusion between the products. Additionally, Prime sought compensation for damages caused by the infringement and requested a portion of the revenue generated from the sales of the current bottles.
KSI released "On Point" on 17 August 2018, ... Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. [179]
Paul and KSI founded and own Prime Hydration, while Mr. Beast founded and owns the chocolate and snack brand, Feastables. "(Lunchly) is changing the grab-and-go game with an innovative approach ...
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024, [2] [3] following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits.
The company also introduced GHOST HYDRATION in January 2024, a bottled hydration product that marked its entry into the hydration beverage category. [5] The brand is known for its transparency in listing all active ingredients and nutrition facts on its products, a practice consistent with the company's commitment to full disclosure. [5] [18]