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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
In 2013, Truman offered the shoes for sale through Grey Flannel Auctions, and the bidding began at US$5,000 before realizing a sale price of US$104,765. [1] The sale price of the shoes was a record price for game worn shoes at the time. [5] On June 14, 2023, the shoes were auctioned for a second time, this time on the auction site Goldin. [1]
British Knights was launched in 1983 as a casual shoe brand. In 1985, they introduced their first sneaker collection, and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance.
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The Tar Heels also wear the Jordan Jumpman logo on their helmets. [20] The University of Oklahoma was the third football program that became sponsor by the Jordan brand. The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21]
The company was founded in 1989 by Li Ning, a former Chinese Olympic gymnast.As of 2015, Li Ning remained the chairman of the company's board of directors. [3] In 2005, Li-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE's products in China for 50 years. [4]