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The modern term probably originated by the addition of the diminutive suffix "-ette" to the word corset, itself of similar origin to "corselet". The corselet as an item of women's clothing began to gain popularity in 1914, as a substitute for wearing two separate pieces (a bra with either a girdle or a corset). The bust uplift cups were first ...
Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders. [1] The company was founded in 2007 [2] by Chad Horstman and his brother Evan [3] in Scottsdale, Arizona. [4] By 2018 the company employed over 80 full-time employees and occupies a 30,000 sq ft (2,800 m 2) warehouse. [5]
Corsets were an essential undergarment in European women's fashion from the 17th century to the early 20th century. In the 17th and 18th centuries they were commonly known as "stays" and had a more conical shape. This later evolved into the curvaceous 19th century form which is commonly associated with the corset today.
In fact, she says, one theory as to why corsets fell out of fashion initially had to do with the rise of dieting — while women used to control their waists with an external device, like a corset ...
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In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
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