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Transactional media effects theories are the most complex among the five features. There are three basic assumptions. First, communication technologies (e.g., radio, television, internet) function as reciprocal mediators between information producers and receivers, who engage in transactions through these technologies (Bauer 1964). [74]
Mass media also play a crucial role in the spread of civil unrest activities such as anti-government demonstrations, riots and general strikes. [32] That is, the use of radio and television receivers has made the unrest influence among cities not only by the geographic location of cities, but also by proximity within the mass media distribution ...
Both endorse a normative or prescriptive role for the social sciences, work to alleviate societal problems and recognize communication's important function (Ongkiko & Flor, 2006). As an academic discipline, development communication policy science is the study of the use of the art and the science of policy in the development communication context.
Communication platforms like Facebook, Twitter, Instagram, TikTok, Snapchat, Skype, or other types of media have become an extremely important means of communication. Although there are other methods of communications that aren't related to social media , people can be hugely influenced by their peers.
Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills ...
For businesses to function as desired, managers and lower-level employees must be able to interact clearly and effectively with each other through verbal communication and non-verbal communication to achieve specific business goals. Effective communication with clients plays a vital role in development of an organization and success of any ...
Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing the facilitation of advanced planning or communicating over long distances, usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non ...
Public speaking aims to either reassure an anxious audience or to alert a complacent audience of something important. Once the speaker has determined which of these approaches is required, they will use a combination of storytelling and informational approaches to achieve their goals.