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General Mills is selling its European Yoplait business in exchange for full control of the same brand in Canada, a move that concentrates the company's yogurt enterprise in North America. The ...
General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. [25]
Early this morning, General Mills announced that earnings rose an impressive 35%, with a profit of $548.9 million. That's $0.82 per share, up from $0.61 per share in the same quarter last year.
General Mills's corporate campus in Golden Valley, Minnesota. In the 1930s, General Mills engineer, Thomas R. James, created the puffing gun, which inflated or distorted cereal pieces into puffed-up shapes. This new technology was used in 1937 to create Kix cereal and in 1941 to create Cheerioats (known today as Cheerios). In 1939, General ...
Cereal sales have gone stale, with the category seeing unit volume decline for the past three years. Kellogg , for one, reports its cereal sales are down 3%-4% and consumption is down 5%. General ...
General Mills cereals (1 C, 29 P, 10 F) Pages in category "General Mills brands" The following 36 pages are in this category, out of 36 total. ... Yoplait; York Steak ...