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General Mills is selling its European Yoplait business in exchange for full control of the same brand in Canada, a move that concentrates the company's yogurt enterprise in North America. The ...
General Mills' (GIS) Q2 results reflect the adverse impacts from input cost inflation and supply chain disruptions. Nonetheless, the Accelerate strategy & efforts to reshape its portfolio bode well.
At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4] Liberté Natural Foods was subsequently renamed Liberté Inc. Yoplait is fully owned by French dairy cooperative Sodiaal after General Mills sold its controlling share back to Sodiaal, on 30 November 2021, which General Mills had ...
General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. [25]
On January 29, 2010, General Mills announced that it was dropping the Colombo brand to focus more on its Yoplait yogurt. It ended shipments on February 12, 2010. [ 2 ] General Mills still produces soft-serve frozen yogurt under the Colombo name.
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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas .