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The Mercury Cougar is a series of automobiles that was sold by Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at various stages in its production, the model also was offered as a convertible and a hatchback.
Following the 1973 gas crisis, sales of the model line began to trend lower in response to industry-wide fuel economy concerns. For 1974, the Mercury Cougar XR7 adopted the body of the Montego two-door hardtop, now the counterpart of the Ford Elite, the Cougar was repackaged as an intermediate-size personal luxury car. While the notchback ...
The 1973 fuel crisis and new engine power sapping emissions standards would lead to buyers valuing luxury over performance, with fuel economy becoming a key attribute. Originally developed as an extensively updated Mercury Comet for the 1975 model year, the more upscale redesign was instead renamed Mercury Monarch.
In the interest of fuel economy, the Mercury Colony Park underwent an extensive revision of its powertrain lineup. Although V8 power remained in place, the 400 and 460 V8 engines were removed from all Ford cars, with the Colony Park sharing the 302 Windsor V8 with the Mercury Monarch; the previous base 351 Windsor V8 was offered as an option ...
For 1980, the Ford Thunderbird and Mercury Cougar XR7 were redesigned, adopting an extended-wheelbase Fox platform. For 1981, the mid-size Ford Granada and Mercury Cougar (previously a counterpart of the intermediate Ford LTD II) were downsized, becoming higher-trim versions of the Ford Fairmont/Mercury Zephyr. While less extensive of a change ...
Within Mercury, the Cougar XR-7 was replaced by a redesigned two-door Cougar, with all full-size Mercury sedans adopting the Grand Marquis nameplate. Effectively downsizing the model range for a second time, the 1983 Marquis shed nearly 9 inches in wheelbase, nearly 16 inches in length, and up to 900 pounds of curb weight (dependent on ...
The term Malaise era refers to a period in the U.S. automotive industry from roughly the early 1970s through the early to mid 1980s, characterized by malaise: poor products and a generalized industry unease [1] — an era of profound adjustment as the U.S. automotive industry adapted to meet wholly new demands for more fuel-efficient, safe and environmentally responsible products.
After years of losing market share to the Cougar, the Cyclone was quietly discontinued, with Mercury moving largely to the Cougar for racing. The 1973 model year brought major functional changes to the Mercury line, the fuel crisis notwithstanding; in various forms, all Mercury cars were given 5-mph bumpers. The Marquis and Monterey were given ...