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He also coined the name "Wonder-Bra" in 1935. [6] Israel Pilot's U.S. patent 2,245,413, granted in 1941, allowed for greater shoulder strap elasticity by cutting the fabric so that the weave has the greatest stretch (cutting on the "bias"). The photographs show the original patent sketches and close-ups of a bra made in the U.S. by D'Amour.
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
The original Wonderbra and push-up bra by Frederick's of Hollywood achieved great popularity. Women's panties became more colorful and decorative and, by the mid-1960s, were available in two abbreviated styles called the hip-hugger and the bikini (named after the Pacific Ocean island of that name), frequently in sheer nylon fabric.
The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It has 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra were approximated at US $120 million ( $11,788,841 in today's [when?] money). [51]
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Full-cup: Sometimes called full-support bras. Designed to offer maximum support and coverage for the entire breast. A practical design for large-busted women. Compare to balconette and demi-cup bra. Full-figure: See Full-support bra below. Full-support: Sometimes known as a full-coverage, full-figure or plus-size bra, although these terms are ...