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"Think Different" was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements.
An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message.
Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint ...
In 1984, Apple's "1984" Super Bowl advertisement was created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. [6] In 1997, under CEO Gil Amelio, BBDO pitched a new brand campaign with the slogan "We're back" to an internal marketing meeting at the then struggling Apple.
To promote its new, ultra-thin iPads, the tech giant on Tuesday released an ad in which an industrial press crushes an array of creative objects to birth a new iPad. The iPad Pro ad features some ...
It focused on the Apple M1, the new Apple silicon chip, [147] and the new Apple silicon-powered models of the MacBook Air, [148] Mac mini, [149] and 13" MacBook Pro. [150] macOS Big Sur was released two days later. [151] John Hodgman appeared in a cameo at the end of the event.
The ad is much more realistic and the people, as well as details, are much more visible. This ad was an almost complete departure from the traditional, and even the Eminem-styled adverts of the past. In September 2006, Apple once again reimagined their vision of the silhouette ad campaign to go with the new iPod nano aluminum case.
Apple's stage is set for the new year, with big plans for expansion in generative AI, reports of a home device lineup launching soon, and talks of a more affordable iPhone in the pipeline.