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Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [5]
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There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
In 1933, after retiring from professional tennis, Lacoste teamed up with André Gillier, a friend who was a clothing merchandiser, to market that shirt in Europe and North America. [4] [5] [7] Together, they formed the company Chemise Lacoste, and began selling their shirts, which included the small embroidered crocodile logo on the left breast ...