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Sega's logo since 1975. The history of Sega, a Japanese multinational video game and entertainment company, has roots tracing back to American Standard Games in 1940 and Service Games of Japan in the 1950s.
Sega's international branches, Sega of America and Sega Europe are headquartered in Irvine, California, and London. Its development studios include their internal research and development divisions (which utilize the Ryu Ga Gotoku Studio and Sonic Team brands for several core franchise entries), Sega Sapporo Studio which mainly provides support for the Tokyo-based development teams as well as ...
They went on to produce the Genesis—known as the Mega Drive outside of North America—and its add-ons beginning in 1988, the Game Gear handheld console in 1990, the Sega Saturn in 1994, and the Dreamcast in 1998. Sega was one of the primary competitors to Nintendo in the video game console industry. A few of Sega's early consoles outsold ...
Sega also released the Genesis Nomad, a handheld unit that played Sega Genesis games, in 1995 in North America only. [ 99 ] [ 100 ] The unit had been developed through Sega of America with little oversight from Sega's main headquarters, and as Sega moved forward, the company as a whole decided to put more focus on the Sega Saturn to stay ...
Sega Europe president Mike Hayes said that Japanese origin IP became less popular around 2004, with Sega America president Simon Jeffery showing a similar sentiment. [116] Specifically there was motivation to be seen less like just like another Japanese company by Sega of America, [ 117 ] with them being more picky what to bring over from the ...
Sega released its next console, the Mega Drive in Japan in 1988, and rebranded as the Sega Genesis for its North American launch in 1989. Sega wanted to challenge the NES's dominance in the United States with the Genesis, and the initial campaign focused on the 16-bit power of the Genesis over the NES as well as a new line of sports games ...
Gaming developers at Sega of America appear to have leveled up. This past Tuesday, the union members in the North American section of the company made history when ratifying their contract.
The US arcade video game market was sluggish in 1984, but Sega president Hayao Nakayama was confident that good games "can surely be sold in the U.S. market, if done adequately." Sega announced plans to open a new US subsidiary for early 1985, which Game Machine magazine predicted would "most probably enliven" the American video game business. [29]