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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
The total listenership for terrestrial radio in the United States as of January 2017 was 256 million, [8] up from 230 million in 2005. [9] Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020.
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC's talk show McEnroe was one notable example. [26] Another example is The CW show, CW Now, which received two 0.0 ratings in the same season. In 2014, Nielsen reported that American viewership of live television (totaling on ...
On September 30, 2016, [21] Nielsen made its Digital Content Ratings available in full syndication for clients. On September 9, 2016, [ 22 ] Nielsen announced that it would retire its paper TV diaries by mid-2017 and provide all electronic measurement in its local television ratings.
Under this format, the station failed to make the top 30 in Los Angeles Arbitron ratings. The women's talk format lasted less than six months. The women's talk format lasted less than six months. On August 26, 1997, at 7 p.m., Radio Disney was launched on the station with the KDIS call sign, becoming the network's fifth affiliate; [ 14 ] the ...
Birch Radio Ratings and BIrch/Scarborough Research, founded by Tom Birch, was a United States media audience measurement service that was founded in 1978 and grew internally and through acquisitions in the 1980s and grew to be a major challenger to once-dominant Arbitron.
This is a list of U.S. weekly (or smallest available unit for time period) television ratings archives from 1948 through 1997. (Primarily Nielsen ratings) National Nielsen ratings for United States television viewing began in March 1950.