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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
However, looking exclusively at the effect social media usage has on girls, there was a strong association between using social media and poor mental health. [46] [47] The evidence, although of mainly low to moderate quality, shows a correlation between heavy screen time and a variety of health physical and mental health problems. [7]
The use of social media for social activism have also provided a focus for digital sociology. For example, numerous sociological articles, [48] [49] and at least one book [50] have appeared on the use of such social media platforms as Twitter, YouTube and Facebook as a means of conveying messages about activist causes and organizing political ...
According to the Surgeon General's 2023 advisory on social media use in youth, negative mental health outcomes are particularly elevated for those who spend more than three hours per day on social ...
Social media is a social medium, in the form of technology, that moderates, initiates, or influences communicative processes. [3] It not only allows users to build a page or platform on each specific website, but also encourages content creation of their choosing. Not only that, but social media is another relatively "new" wave of communication.
Experts from many different fields have conducted research and held debates about how using social media affects mental health.Research suggests that mental health issues arising from social media use affect women more than men and vary according to the particular social media platform used, although it does affect every age and gender demographic in different ways.
In "How Social Media Affects Your Teen's Mental Health: A Parent's Guide," Kathy Katella states, "According to a research study of American teens ages 12-15, those who used social media over three hours each day faced twice the risk of having negative mental health outcomes, including depression and anxiety symptoms."
TikTok is now the dominate social media platform amongst the newer generation. The popularity of TikTok has led various other web services to adopt similar features in order to compete with TikTok. Instagram launched added a short, vertical videos section called Instagram Reels to its app in 2020.