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It originally launched in 2020 as Barstool Sportsbook, in partnership with the then-Penn owned Barstool Sports. In August 2023, Penn sold Barstool back to its founder Dave Portnoy , and concurrently announced a brand licensing agreement with ESPN; the 10-year agreement is valued at $1.5 billion, plus $500,000 in options for ESPN to purchase ...
In 2020, Chernin relinquished control of Barstool as part of the Penn National Gaming partnership. Also in 2016, Barstool bought Old Row Sports, another sports blog, for an estimated $10 to $15 million USD. [16] During the week of Super Bowl LI, Barstool broadcast a televised version of The Barstool Rundown live from Houston on Comedy Central. [17]
Barstool Sports founder Dave Portnoy is cashing in $2.76 million on UConn’s big win ... DraftKings said Monday’s game was the most bet-on college basketball game of all time for the sportsbook.
Starting in the fall, Penn's online mobile sports book, formerly called the Barstool Sportsbook, will be named ESPN Bet. Penn initially took a 36% stake in Barstool for $163 million back in 2019.
[61] [62] In September 2020, Penn and Barstool launched a branded mobile betting service known as Barstool Sportsbook. It was initially launched in New Jersey, and expanded to twelve states by 2021. [63] [64] In August 2021, Penn National agreed to acquire Canadian digital media company Score Media and Gaming for $2 billion.
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