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The Che Guevara trend, or "Che chic", [1] is a fashion trend featuring the Argentine-born revolutionary Ernesto "Che" Guevara. The phenomenon has attracted attention from the media, political commentators, songwriters, [ 2 ] and Cuban American activists due to the popularity of the T-shirt design, Che's political beliefs, and the "irony" of ...
The Australian punk band the Clap has a song called "Che Guevara T-Shirt Wearer" featuring the chorus lines of "you're a Che Guevara T-shirt wearer, and you have no idea who he is." American folk singer-songwriter Richard Shindell often introduces performances of his song "Che Guevara T-Shirt" with a story of the irony of the t-shirts. The song ...
Ernesto "Che" Guevara [b] (14 June 1928 [a] – 9 October 1967) was an Argentine Marxist revolutionary, physician, author, guerrilla leader, diplomat, and military theorist.A major figure of the Cuban Revolution, his stylized visage has become a ubiquitous countercultural symbol of rebellion and global insignia in popular culture.
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Additionally, one of the most popular symbols to emerge from the political turmoil of the 1960s was the T-shirt bearing the face of Marxist revolutionary Che Guevara. [ 15 ] Today, many notable and memorable T-shirts produced in the 1970s have become ensconced in pop culture .
Commercialization of the image has expanded to pictures, swimming suits, beer, wallets, socks, shirts, cigarettes, even in cartoons such as South Park and The Simpsons. The commercialization of Che in all forms has contributed to the recognition and persistence of the icon. Che was a devout Marxist who rejected the corporate model and capitalism.