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The Byzantines also used a number of variations of the title strategos: strategetes (στρατηγέτης, 'army leader') was an infrequently used alternative term; the term monostrategos (μονοστράτηγος, 'single-general') designated a general placed in command over other strategoi or over the forces of more than one theme; the ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Strategy (from Greek στρατηγία stratēgia, "troop leadership; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2]
Globalization has led some firms to market beyond the borders of their home countries, making international marketing a part of those firms' marketing strategy. [11] Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or ...
The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.
This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share.
To achieve increased sales for its current products, the company adopts more assertive promotion and distribution strategies. [3] This can be accomplished by: Adjusting pricing strategies to boost sales volumes. Increasing marketing and promotion efforts to attract new customers. Acquiring competitors to increase market share.