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She began her YouTube channel in 2013, posting make-up tutorials, hacks, and product reviews. [2] She was named StarCentral Magazine's "Beauty Guru of the Month" in October 2014. [1] She collaborated with make-up brand Too Faced in 2016. [5] She also collaborated on an eye shadow palette with Violet Voss in June 2016.
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]
The videos include tutorials and reviews of various beauty products. The Chapman sisters are also currently running five-day make-up courses from their Norwich make-up studio. In 2020, Sam announced her retirement from the beauty community and creating content on any platforms as a job. [5] The Pixiwoo YouTube channel no longer exists. [6]
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Sandra Siew Pin Lee was born in the Flushing section of Queens, New York City, on December 20, 1970, to Asian parents; [8] [4] her father, a retired dermatologist, is Singaporean while her mother is Malaysian.
A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.