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A catalog merchant (catalogue merchant in Commonwealth English) is a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry.
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [1] As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. [2]
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