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ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...
The term above the line is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL). [ 63 ] [ 64 ] The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. [ 65 ]
Above the line may refer to: Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming; Above-the-line deduction, a type of tax deduction in the United States of America; Above the line (advertising), advertising involving mass media; A component of contract bridge scoring
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content.
"Above-the-line" refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures. These roles include but are not limited to the screenwriter , producer , director , and principal cast .
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DRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago.It shut down without notice on April 15, 2020. It was the result of the merger of BKV (Bennett Kuhn Varner), unified.agency, Hiccup and Umarketing firms.