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2. Generac - Wikipedia

   en.wikipedia.org/wiki/Generac

   Founded by Robert Kern in 1959, the company soon began producing portable generators for Sears, Roebuck and Co. under the Craftsman brand. During the 1970s, Generac expanded its offerings in the portable and recreational vehicle markets, and in the 1980s the company entered the commercial and industrial markets with its backup power generation systems.

3. Trade name - Wikipedia

   en.wikipedia.org/wiki/Trade_name

   A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.

4. Placeholder name - Wikipedia

   en.wikipedia.org/wiki/Placeholder_name

   A well-known example of "Acme" as a placeholder name is the Acme Corporation, whose products are often seen in the Wile E. Coyote and the Road Runner cartoons. "Mom and Pop" (in the United States) are occasional placeholders for the individual owners of a generic small family-owned business [citation needed]

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6. List of Latin and Greek words commonly used in systematic names

   en.wikipedia.org/wiki/List_of_Latin_and_Greek...

   The binomial name often reflects limited knowledge or hearsay about a species at the time it was named. For instance Pan troglodytes, the chimpanzee, and Troglodytes troglodytes, the wren, are not necessarily cave-dwellers. Sometimes a genus name or specific descriptor is simply the Latin or Greek name for the animal (e.g. Canis is Latin for ...

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