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Higginbotham’s first geographic expansion occurred in 1998 with the opening of a second office in Dallas and was followed by several others in North and Central Texas. Then in 2007, the firm initiated an aggressive growth strategy, merging with like minded independent agencies that support its business model.
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Higginbotham, the Fort Worth-based insurance and financial broker group, had the winning bid on the European cross breed steer belonging to 17-year-old Elli Bezner of Dalhart in Dallam County.
This page was last edited on 23 December 2023, at 23:08 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
It marketed its commercial insurance through managing general agents, using “GAINSCO” and the block super-scribed letters “GA” as its primary logo identifiers. These letters were derived from the abbreviated version of the name of the company's primary insurance subsidiary at that time, G eneral A gents Ins urance Co mpany of America, Inc.
5009 Swiss Ave.—C.C. Weichsel had the original home on this lot constructed for an estimated $20,000 in 1908, on a double-lot purchased for $8,000. Weichsel was chairman of the board of the Dallas National Bank, and later helped organize the Dallas Title and Guarantee Company, and the Great National Life Insurance Company of Dallas.
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