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The TWO ident in a stencil style font. The BBC Two "Two" ident was the station identification used on BBC2 between 30 March 1986 and 16 February 1991. [1] It was the last non-corporate look for the channel, and the only look until 2018 that did not feature a numeral '2' in the design.
The first clock ident was used in February until December 1991, the second was used in December 1991 until October 1997. The clock was edited in October 1997 with the new logo. This was the last BBC Two logo to use the clock ident. The new idents commissioned after 1997 placed less emphasis on the use of the colour viridian and the bell/harp music.
A generic BBC ident, featuring a gold coloured BBC logo forming onto a blue background in silence, followed by the continuity announcer saying, "This is the BBC". This ident was first seen to introduce special programming across both BBC One and BBC Two following the death of Prince Philip, the Duke of Edinburgh, on 9 April. BBC Two's normal ...
The idents themselves were also changed, with some dropped (namely ones where the '2' did not stay intact and full on screen), and the remaining idents altered so that the BBC Two logo was transferred to the right of the 2, and was present at the beginning of the ident, but faded out before the end. [2]
The Christmas ident from 2002–2004. The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 (the same day when ITV2 also launched a new look) until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2 ...
BBC Two also became the first BBC channel to receive the new style of logo, in its case this was a purple box with the BBC logo stacked above 'TWO'. [ 14 ] At the time, BBC2 was perceived as not fitting in with the overall network branding, because all of the other BBC channels retained their 1997 idents.
The ident package was launched in June 1979. The ident was aired through a solid-state computer device, not unlike the one used later for BBC1's Computer Originated World, built by BBC engineers, and designed by Oliver Elmes. The concept of the double striped '2' had been around for a long time: following the two television channels dropping ...
BBC One's idents were replaced with a new series known as "Rhythm & Movement", which were themed around dance and multiculturalism. Meanwhile, BBC Two shifted to new "personality"-themed idents to reflect its current programming direction, where the 2 was now depicted as a three-dimensional, anthropomorphic character.