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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
White House Black Market is an American women's clothing retailer headquartered in Fort Myers, Florida. The multichannel brand, founded in 1985, specializes in upscale clothing. The multichannel brand, founded in 1985, specializes in upscale clothing.
A Chico's store in Chattanooga, Tennessee. Chico's FAS, Inc. is an American women's clothing and accessories retailer founded in 1983 on Sanibel Island, Florida.Founded by Marvin and Helene Gralnick, it is headquartered in Fort Myers, Florida and operates four brands: its namesake Chico's store, White House Black Market, Soma and TellTale.
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12.
The Limited is an American clothing brand sold exclusively through Belk. The Limited began with operating retail stores between the early 1960s and the late 2010s. In 2017, it became a brand owned by the private equity firm Sycamore Partners. [1] [2] [3]
Limited Brands, in 1980, opened the first Express store, [6] as women's clothier "Limited Express" in Chicago's Water Tower Place. [7] Former CEO Michael Weiss joined the brand in 1981 when the test expanded to include eight stores. By 1986, Express had 250 stores and began testing the sale of men's merchandise in 16 stores the following year.
Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1] The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District. [2]