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Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
Google Answers' predecessor was Google Questions and Answers, which was launched in June 2001. This service involved Google staffers answering questions by e-mail for a flat fee (US$3.00). It was fully functional for about 24 hours, after which it was shut down, possibly due to excessive demand and the tough competition that Yahoo! set in place ...
Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...
For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]
Ad relevance is the first step for Google to evaluate your quality score. Match the wording of your ad to be more directly related to the users’ searching word if your status is “Average” or “Below average”. The second step is to make sure users click on your ads, which is a signal to Google that your ads are relevant to the search.
Google Answers – online knowledge market that allowed users to post bounties for well-researched answers to their queries. Discontinued on November 28; still accessible (read-only). Writely – web-based word processor. On October 10, Writely was merged into Google Docs & Spreadsheets. Google Deskbar – desktop bar with a built-in mini browser.
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