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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

3. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.This arrangement allows businesses to outsource part of the sales process. [1]

4. The beginners guide to shopping Amazon Prime Day like a pro - AOL

   www.aol.com/lifestyle/shop-amazon-prime-day...

   Here’s What To Do: Make a list. Shop early deals. Sign up for invite-only lists. Price match at other retailers. Make a list. With hundreds of deals already kicking off and running through ...

5. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

6. Walmart's latest fight with Amazon is digital advertising - AOL

   www.aol.com/finance/walmarts-latest-fight-amazon...

   Amazon is becoming an ad tech giant while the nation's largest retailer is busy turning itself into a tech company. "Digital advertising is the future of Walmart," Oliver Chen, a senior research ...

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...