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First Direct (styled first direct) is a telephone and internet based direct retail bank, which is division of HSBC UK Bank plc based in the United Kingdom.First Direct has headquarters in Leeds, England, and has 1.9 million customers. [1]
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Customers have a dedicated premier relationship manager, global 24-hour access to call centres, free banking services, and preferential rates. A HSBC Premier customer receives the HSBC Premier services in all countries that offer HSBC Premier, without having to meet that country's qualifying criteria ("Premier in One, Premier in All"). [186]
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In 2010, HSBC was rated the worst in customer advocacy by Forrester Research, which asked bank customers to rank their banks. In the national survey of approximately 4,500 banking customers assessing the top 50 banks, in answer to the question: "My financial provider does what’s best for me, not just its own bottom line," HSBC set a new all ...
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HSBC Premier has seven Premier branches in Japan including centers in the Hiroo, Akasaka, Marunouchi (flagship), Ginza, Yokohama, Ikebukuro, areas of Tokyo and one in Kobe. In December 2011, HSBC announced to selling its private bank in Japan to Swiss peer Credit Suisse for an undisclosed sum, but at the end of October 2011 the value of the ...