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The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard. Vanity sizing may be partly responsible for this deviation (which began in earnest in the 1980s).
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Related: Shop the best women’s jeans of 2024 The jeans by the British-Italian menswear brand are now sold out online — a lighter wash is on sale for $608, originally $811 — but the images on ...
Her brand introduced subzero sizes for naturally petite women. [2] However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes. [2] The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8]
By the late 1980s, drainpipe pants were largely superseded by straight leg jeans like Levi 501s, but remained popular among fans of hard rock until the 1990s. Tight-fitting jeans were also worn by pop stars like Michael Jackson and Freddie Mercury. The 1980s also saw the revival of "stretch jeans," pioneered and popularized in the United States ...
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