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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Eventually, Reebok's strategic move to advertise towards women proved to be a success showing a 13% rise in market share, while Nike's market share was declining by 28%. Prior to 1987, there were no Nike advertisements directed toward women because it was believed that it would compromise Nike’s authentic and serious sports image.
In 2017, Nike released the Nike Zoom Vaporfly Elite shoe, [1] which was advertised as "ultra-lightweight, soft and capable of providing up to 85-percent energy return." These " super shoes " became the focus of claims that they were a form of technology doping and that they provided athletes an unfair advantage.
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