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Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV).
The CAC is issued to active United States Armed Forces (Regular, Reserves and National Guard) in the Department of Defense and the U.S. Coast Guard; DoD civilians; USCG civilians; non-DoD/other government employees and State Employees of the National Guard; and eligible DoD and USCG contractors who need access to DoD or USCG facilities and/or DoD computer network systems:
Retention cost, the amount of money a company has to spend in a given period to retain an existing customer. Retention costs include customer support, billing, promotional incentives, etc. Period, the unit of time into which a customer relationship is divided for analysis. A year is the most commonly used period.
The pan-European STOXX 600 crept up 0.1%, with the French CAC 40 up 0.2%, the UK FTSE higher by 0.3% and the German DAX flat. ... raise costs and draw retaliation. ...
Although one of the three sources is dated 2012, the second reason I removed the information is that the 2012 source does not exactly explain the cost of the CAC. You have to define what "cost" really means in regards to the CAC. Although a family member can obtain a CAC for only $8, there is a cost to the government that is much, much more ...
CAC may refer to: Arts. California Arts Council, ... Customer acquisition cost, the amount of money a business needs to spend to get an additional customer;
Critics of CAC often point to incentive-based regulation as an alternative with terms used such as smart regulation, management-based regulation, responsive regulation and meta-regulation. Possible benefits of this approach may include cheaper administration costs and a reduction in the risk of regulatory capture.
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).