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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Following the American Greetings deal, the company began earning $200 million in annual revenue. [ 1 ] [ 2 ] In 2012, American Greetings, which owns a 15% stake in Schurman Retail Group, appointed the company to manage Clintons retail stores in the U.K. [ 5 ] [ 10 ] The company operates over 400 retail stores in North America with brands ...
In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
Twisted Whiskers is a design for greeting cards developed and licensed by American Greetings and Corus Entertainment created by Terrill Bohlar since 2001. It includes digitally modified photos of animals, creating a caricature. The series includes greeting cards, gift items, wrapping paper, notepads and holiday items.
Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings.Strawberry Shortcake's character was originally conceived as a mascot for a line of fruit-flavored candy before evolving into the modern character.