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Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand ; for example, Oprah Winfrey 's promotion on her television show of her books, magazines and website. [ 1 ]
In deciding what type of new food products a consumer would most prefer, a manufacturer can either try to develop a new food product or try to modify or extend an existing food. For example, a sweet, flavored yogurt drink would be a new product, but milk in a new flavor (such as chocolate strawberry) would be an extension of an existing product.
Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can ...
McDonald's Philippines, known locally and colloquially and shortened as McDo [3] (), is the master franchise of the multinational fast food chain McDonald's in the Philippines. The master franchise is held by the Golden Arches Development Corporation , a subsidiary of Alliance Global Group .
Fast food: 2003 Jollibee Foods Corporation: Max's Restaurant: Casual dining: 1945 Max's Group: McDonald's: Fast food: 1981 [13] Golden Arches Development Corporation: American fast food chain. Master franchise in the Philippines is owned by a local company associated with George Yang. [14] Orange Brutus Fast Food: 1980 Brutus Food Systems Inc.
The food system, including food service and food retailing supplied $1.24 trillion worth of food in 2010 in the US, $594 billion of which was supplied by food service facilities, defined by the USDA as any place which prepares food for immediate consumption on site, including locations that are not primarily engaged in dispensing meals such as recreational facilities and retail stores. [2]
Food Terminal Incorporated (FTI) [2] is a Filipino government owned and controlled corporation, headquartered at Western Bicutan, Taguig, Metro Manila, Philippines; focused on food processing and distribution.
Nutri-Asia, Inc. (doing business as NutriAsia), formerly Enriton Natural Foods, Inc. and its predecessors Southeast Asia Food, Inc. and UFC Philippines, Inc., is a Philippine privately held multinational food processing company headquartered in Bonifacio Global City, Taguig, Metro Manila.