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The magazine was founded in 1951 [3] by Universal Publishing & Distributing. UPD sold the magazine to Webb Publishing in 1977 to pay down debts that would ultimately finish off the company. Robert Maxwell acquired Webb in 1987, and sold the magazine to the Reader's Digest Association that year.
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To market the magazine, the two used direct mail marketing and sent 5,000 letters to nurses and schoolteachers. In 1925, DeWitt Wallace purchased land in Westchester County, New York where he moved the headquarters of RDA. In 1927, the number of Reader's Digest subscribers increased to 30,000. In 1939, the number was up to 3 million, and, by ...
The magazine was first published in 1993 [2] with an aim to provide readers with recipes and information geared toward home cooks. It was originally based in Greendale, Wisconsin . Early issues used ingredients that could be found at local American grocery stores.
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