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Saudia, the flag carrier of Saudi Arabia, announced the creation of flyadeal on 17 April 2016. [1] [2] [3] The venture is part of Saudia Group's SV 2020 Transformation Strategy, which aims to elevate the group's units into world-class status by 2020. flyadeal targeted domestic travellers, Hajj and Umrah pilgrims and the rising number of tourists, among other groups. [4]