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The newer version of Google Analytics tracking code is known as the asynchronous tracking code, [31] which Google claims is more sensitive and accurate, and is able to track very short activities on the website.
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
It offers the following administrator options: creating an unlimited number of sites, domains, email addresses and users. The control panel enables to work with virtual and dedicated servers. The panel allows for automatic installation of CMS, including WordPress, Drupal, Joomla, etc. The service performs scheduled or manual backups.
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WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
A universal layout is created, making pages have a similar theme and design without much code. Many WCMS tools use a drag and drop AJAX system for their design modes. It makes it easy for beginner users to create custom front-ends. [8] Ease of use WCMSs accommodate non-technical people.