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2. Matomo (software) - Wikipedia

   en.wikipedia.org/wiki/Matomo_(software)

   Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, [45] which is a snippet of JavaScript code that the website owner adds to every page of the website.

4. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

5. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

6. Urchin (software) - Wikipedia

   en.wikipedia.org/wiki/Urchin_(software)

   Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]

7. Open Web Analytics - Wikipedia

   en.wikipedia.org/wiki/Open_Web_Analytics

   OWA is comparable to Google Analytics, though OWA is server software anyone can install and run on their own host, while Google Analytics is a software service offered by Google. [2] OWA supports tracking with WordPress and MediaWiki, two popular website frameworks. [4] This application helps webmasters keep track of and observe the influx of ...