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A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product. [ 1 ] When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same symbol is used to mark registered trademarks).
The service mark symbol ℠ (the letters SM in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration ...
A trademark is a symbol, word, or words legally registered or established by use as representing a company, product or service. [1] [2] Unregistered trademarks can instead be marked with the trademark symbol, ™, while unregistered service marks are marked with the service mark symbol, ℠.
Every small business has some form of intellectual property associated with it. Intellectual property, or IP, is a valuable company asset. It comes in four types: trademarks, copyrights, patents ...
Registered trademarks are indicated using the registered trademark symbol, ®, and in many jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered. [5] The service mark symbol, ℠, is used to indicate the assertion of a service mark (a trademark for the provision of services). The ...
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [19] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [20] The term trademark is used to refer to both trademarks and service marks. [19]