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General Motors implemented both a 5-pin connector and a 12-pin connector, with the 12 pin connector (Packard/Delco/Delphi part number 12020043) being used in the vast majority of GM cars. Lotus implemented a 10-pin connector. The pins are given letter designations in the following layouts (as seen from the front of the vehicle connector):
At the time, GM marketed vehicles in the US under the Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, and GMC brands. Television commercials in the United States used actor Barry Coe as a spokesman. Jerome H. Peleaux was the creator and tester of the program for GM. Former logo of GM Certified Service, then GM Goodwrench