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Gift offered by tobacco industry lobbyists to Dutch politician Kartika Liotard in September 2013. The tobacco industry playbook, tobacco strategy or simply disinformation playbook [1] [2] describes a strategy used by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. [3]
Considering the company's mission and vision is a key determining factor when performing a go-to-market strategy. Motivating employees to perform well is a decisive factor to include. Thus, defining a company's vision and the impact it is trying to create is essential in the earliest stages of a go-to-market strategy. [9] [10]
The razor and blades business model [1] is a business model in which one item is sold at a low price (or given away) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing , which do not depend on complementary products or services.
Strategic planning and growth are on the agenda for many businesses, but GE, a more-than-130-year-old leviathan, put into action an impressive playbook to redefine itself while staying relevant ...
The Brazilian plane manufacturer is enjoying a "harvest season" after a lot of turbulence.
The company rebounded, full pay was restored and a shorter workweek became permanent. ... 'There's no playbook for this': This CEO cut employee salaries by 20% and implemented a 4-day workweek to ...
Choosing a structure for a company is an important decision and must be strategically thought out because it could either aid or harm the making of business. The structure must also be a good fit for the type of activities, goals, and vision of the company. [3] The organizational structure is a reflection of how conveniently business is conducted.
A business proposal is a written offer from a seller to a prospective sponsor. Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase.